Ugam, a global leader in analytics and technology, rebrands as Merkle
Mumbai, 21 July 2022: Ugam, a Merkle company and a global leader in analytics and technology, today announced its brand migration to Merkle. This brand migration is part of the integration plan following Ugam’s acquisition by Merkle in July 2019. Part of dentsu’s $10 bn global network, Merkle is a leading customer experience management (CXM) company. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results…